Over the span of a single year, the average American family<\/a> will waste a third of the food they purchase, and 63%<\/a> of the food that is being thrown away could have been eaten. Since 1974, in North America alone, food waste has increased by 50%. So, what changed?<\/p>\n\n\n\n Over the last decade, food has become more than just something that fuels our bodies; it is a topic of conversation, a subject to dissect. Widely represented on social media, it consumes our daily feeds, yet we hardly think twice before throwing away an odd-looking carrot or a bruised apple, which eventually leads to bruised or imperfect fruit<\/a> making up 40% of food waste.<\/p>\n\n\n\n Seeing the rise in food waste and its effect on the planet\u2014food waste<\/a> releases a greenhouse gas that is 25 times more powerful than carbon dioxide and represents 8% of total emissions\u2014has encouraged companies such as Loop Mission<\/a> to develop alternative ways to reduce food waste and waste in general. Loop Mission is dedicated to repurposing foods deemed as \u201cimperfect\u201d into cold-pressed juices, thus reducing waste of perfectly viable produce. Other companies are promoting the benefits of freezing fruits and vegetables to elevate their sustainability and maintain their nutritional benefits.<\/p>\n\n\n\n Curiously enough, studies have shown that health-conscious households tend to waste more food since their diets are centred around fresh fruits, vegetables, and other perishable items. That is why, at Evive<\/a>, sustainability starts even before the ingredients have made their way to the warehouses. <\/strong><\/p>\n\n\n\nWe use fresh fruits and vegetables, picked at their peak ripeness and blended, without accounting for the aesthetic aspect, therefore making Evive\u2019s food waste less than 5%.<\/strong> <\/h4>\n\n\n\n